Aug 02, 2022
In Music Forum
Big data compiled by one of China’s largest ecommerce players, JD.com, has found emerging night-time shopping habits among Chinese consumers. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Analysis shows online sales conducted from 8pm-11pm local time between May 1st and July 1st 2021 grew more than 100% year-on-year, as shoppers increasingly choose their evening hours to browse products online. The trend is largely driven by the healthcare industry, which saw sales of medicine quintuple and sales of fitness equipment triple during throughout this time of day. This suggests home workouts are here to stay for many, despite recent widespread reopening. Other product categories that saw a spike during these evening hours were alcohol, skincare and beauty and pet services, all of which also experienced a 100% increase in sales versus the same period of 2020. Meanwhile, purchases of digital products out on top by rising 500% year-on-year, with 8pm-11pm accounting for more than half of transactions for this vertical across that take place across a whole day. According to the data, the over-85s and white-collar workers make up the bulk of consumers shopping online in China during the late evening hours. Typically, these cohorts have higher-than-average disposable income and are ‘playing an active role in the night-time economy’, far more so than students and residents in smaller towns do, JD says. Cross-border ecommerce in China rose 46.5% in Q1 2021 According to a report published by Wunderman Thompson and JingDaily, ‘Transcendent Retail: APAC’, cross-border ecommerce in China rose 46.5% year-on-year in Q1 2021, reaching an equivalent value of $63.8bn.