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Monira Khatun
Jun 13, 2022
In Music Forum
IBM, the world's largest information technology bulk sms service and business solutions company, was founded in 1911 and has a history of 109 years. With the development of technology and the catalysis of black swan events, the purchasing methods of users and the strategy of introducing products to the market are undergoing tremendous changes, and the growth model of traditional enterprises may be about to be completely subverted. There is a lack of a link bulk sms service between departments to ensure seamless transitions across the various stages of the user's life journey. 2. A growth mindset of scarcity At the beginning of the growth practice, there will be many objections or even opposition from the old school within the company. The company as a whole lacks data-driven thinking, Aculture of experimentation, and a deeper bulk sms service understanding of products and user life journeys. 3. Limited Test Scope How to grow an existing product and how to experiment without major mistakes is what we need to face. Compared with the ever-changing products of start-ups, experiments can be carried out with ease; IBM's products are bulk sms service relatively mature and have a relatively large customer base, so it is not convenient to do some exaggerated experiments and affect customer experience. 02 Start a growth experiment with a product that came out 50 years ago At the beginning of the growth practice, we chose a product that came out 50 years ago: SPSS (Statistical Packaging for the Social bulk sms service Sciences, a statistical software package for the social sciences), and started the initial growth experiment. SPSS Statistics is statistical software designed to solve business and research problems through instant analysis, hypothesis testing, geospatial analysis, and predictive analytics, primarily for students and bulk sms service academics (mostly under the age of 25). Through user feedback and data analysis, we found that SPSS Statistics mainly had the following problems at that time: Difficult to find: At the beginning of the experiment, there were about 60 different sites, which means that a Google search for "SPSS Statistics" will lea
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Monira Khatun

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