Jun 20, 2022
In Music Forum
From the very beginning to do e-commerce user growth/operation, Pinduoduo has been a role model in the industry. It started with the group group model, executive list and the WeChat ecosystem drained traffic. After 3 years of development, it went public executive list in the United States. Now its market value has exceeded 80 billion US dollars, kicking Baidu and punching. In terms of products and operations, it maintains astonishing vitality and creativity: Tens of billions of subsidies have allowed Taobao,, executive list and Suning to learn from and copy. Don't have an idea for an event? On Pinduoduo, it has gradually become a routine operation of Internet products and operators. However, Pinduoduo has still not gotten rid of the label of "outside the fifth ring". In the first quarter of 2020, the number of users of Pinduoduo executive list has reached 630 million, and the sinking market has remained stable; "within the fifth ring" has also gradually broken through, In order to further grow , increase GMV and customer executive list unit price, and fight against the two mountains of Ali and I don’t dare to say anything about the macro operation. This article starts with the five WeChat mini-programs of Pinduoduo, disassembles executive list and learns Pinduoduo’s growth and operation gameplay, and also looks at Pinduoduo’s ambitions and capabilities beyond the fifth ring. The dismantling process is more detailed, and there are also reflections and summaries, welcome to make bricks~ 1.