I believe that many children's shoes that make products will encounter many problems such as the following in their usual work:
I took a PPT to report a product plan A , but the boss challenged me and said, I think it is more valuable to do B , why don't you do it?
The boss takes a competing product to nail you, saying that the function / business of the competing product is very good, why don't we do it?
In the process of product design, with partners (R&D, operation, business, etc.), everyone has their own opinions on the direction of a certain design. Each scheme has advantages and disadvantages, and no one can persuade the other, resulting in a deadlock;
A product plan that has already been launched was taken to a review meeting, and some details of the questioned product design were not considered, resulting in insufficient data.
Why are product solutions that I feel very confident about always being picked on by others? In many cases, it is not the problem with the plan itself, but you need to think and express it more comprehensively. Here, my sister wants to introduce a methodology implemented by big Internet companies— MECE . After mastering it, many of the above problems can be easily solved.
MECE , is the abbreviation of Mutually Exclusive Collectively Exhaustive , which means " independent of each other, completely exhaustive " , and can also be translated as " no heavy and no leakage " . It is a methodology that helps you think more logically and perfectly, so as to solve problems. .
It was first proposed by a McKinsey boss in the "Pyramid Principle" (this book is also recommended for product managers to read) to help consulting country email list companies write PPT to fool (mistaken) the customer's father.
There are many methodologies to be mastered for products, but MECE is the most basic one in my opinion. If the product / business is not " not heavy and not missed " in planning and execution , even if the product is successful, it is often just relying on By luck or intuition, this kind of success is unlikely to last long.
The following sister will introduce how to apply MECE in the work from the simple to the deep. Beginning product managers can read the first part first to introduce the application of MECE methods in products; intermediate product managers can read the second part, How to judge whether a business is worth investing in, how much to invest, and do a complete business layering.