Make sure your site is easy to read and navigate on mobile and loads quickly. Consider sending coupons and promotions to mobile customers directly to their phone and be sure to include a clear call to action similar to the screenshot below. Black Friday is not the time to skimp on your mobile marketing budget. Spend a little more money, it will be worth it in the end when you triumph over competitors who haven't taken the time to make sure their business is mobile-friendly. SMS Focus on e-commerce: use extra touches like fast and free shipping If your business is solely based online, spending the extra time and money to really focus on e-commerce marketing strategies will be worth it for your budget.
Intersect Retail suggests starting fax list promotions earlier than brick-and-mortar stores to give you an edge over the competition (just like BarkBox did in the photo below). Make sure your SEO strategy is up to snuff and your keywords are relevant. barkbox Definitely give consumers extra incentives like fast and free shipping, guaranteed ship date, discount codes, flexible payment options, and more. Just because you're a small business doesn't mean you can't compete with giants like WalMart and Amazon. Start offering those little extra touches that big companies sometimes overlook and your customers will thank you. A personalized approach: use friendly language and don't forget your blog While it's easy to get lost in emails, tweets, and automated ads, it pays to make sure they all include a personal element.
When sending out an email campaign, consider using friendly (but not very informal) language and including the consumer's name. Remind customers that there are benefits to being a small business: you can build close personal relationships with your customers, and you'll remember and reward their loyalty. It's never a bad idea to include a free gift with a purchase, or an additional coupon or discount code; it's those little things that are often stand out on one of the busiest shopping days of the year. Starbucks Although Starbucks is far from a small company, their following blog post did a great job of keeping things personal while kicking off a photo-sharing campaign.