In fact, according to a survey, 96% want to help brands discover new products to some extent. Example: J. crew J.Crew, a store of women's, men's, children's and accessories, sends customers emails with personalized product recommendations based on products they have already purchased. In the example below, you can see how we put together a style guide on how to use a leopard print skirt to create three perfect looks.
This email contains three ghost mannequin effect different looks: work, weekend, and "everywhere", each with recommendations for tops, shoes, and accessories. It also includes discounts to encourage more people to buy. Paste image 0 sauce Example: Amazon Of course, the company that learned the technique of personalization is Amazon. The e-commerce giant tracks the products you purchase or browse on their site and, based on that data, sends you personalized recommendations for products you may like.
Paste image 02 sauce learn more: Beyond the Newsletter: You got their email, what is it now? Email Marketing Myths and Truths: How to Enhance Your Email Marketing Strategy 8 Best Outbound Sales Automation Tools for Cold Email A 4-step guide to GDPR compliance by email marketers 14 Ways to Launch a Mobile